As the Content Marketing Manager for Le Gily, a health and beauty brand under Jed Life Sciences, I was tasked with crafting a compelling advertisement that visually conveys the essence of stress relief.
This product film is designed to mirror the hectic pace of modern life—where people are constantly on the move, immersed in their daily routines. The Le Gily Anti-Stress Serum sits at the middle of the frame, as the world around it continuously shifts—various backgrounds change, representing different scenarios where people experience stress. The transitions are seamless yet dynamic, creating a contrast between chaos and calm. As the video progresses, hands reach out, choosing Le Gily as their moment of relaxation, reinforcing the brand’s promise of well-being.
Beyond the visuals, my role in Le Gily’s content strategy extends beyond videography. I manage digital marketing campaigns, create social media contents, optimise brand positioning, and craft compelling narratives that connect the product with the audience’s emotions. This project was not just about a video—it was about creating an experience, a moment of relief that lingers beyond the screen.
