As part of an ongoing collaboration with The Last Ape, an urban streetwear brand, I produced and directed a series of short-form video content designed for Instagram Reels and TikTok. The focus was on capturing the raw energy, attitude, and aesthetic that defines The Last Ape’s visual identity — bold, gritty, and unapologetically street.
This project involved end-to-end production: from conceptualizing each reel’s visual tone and story to shooting, editing, and tailoring the final pieces for optimal performance across platforms. Working closely with the brand, I explored creative directions that felt spontaneous yet aligned with their rebellious visual language.
Each of the four featured reels was shot in distinct locations — from moody indoor setups to candid in-store moments — using dynamic camera work, rhythmic cuts, and a strong emphasis on movement and personality. The models were encouraged to interact freely, resulting in natural, stylized poses that complemented the raw textures of the clothing line.
My Role:
Creative Direction, Cinematography, Editing, Post-Production, Social Format Optimization
Creative Direction, Cinematography, Editing, Post-Production, Social Format Optimization
Key Focus Areas:
Emphasis on movement and style
Visually strong compositions in tight social aspect ratios
Edits built around beat-driven pacing and visual impact
Background treatment and framing tailored to Adobe Portfolio layout
This series highlights how strong creative direction and an intuitive understanding of brand language can elevate short-form content from simple promotion to immersive brand storytelling.
